‘Buying British’ Message Wins New Business at MACH for ITC

22 April 2018

‘Buying British’ Message Wins New Business at MACH for ITC

The 2018 edition of MACH proved to be the most successful event that Industrial Tooling Corporation (ITC) has participated in so far. While many commentators will pin the show success on a buoyant market and a new floor layout; for Tamworth manufacturer ITC, the crowds were drawn in by a stunning stand design, a Suter MMX500 racing bike and the sheer diversity of its product range.

Generating more enquiries than at any of its previous MACH appearances, ITC had a huge level of interest across the Widia, BIG KAISER and ITC product ranges. And whilst the Suter racing bike drew visitors to the spacious and inviting stand, it was the technology that made visitors stay, enquire and show genuine interest in the latest product lines.

Commenting upon the extraordinary levels of interest, ITC’s Marketing & Internal Sales Manager, Georgia Stewart-Jones says: “The racing bike pulled crowds to the stand and as soon as visitors had a glimpse of the high precision ‘Bluetooth’ boring technology from BIG KAISER that was next to the bike, general interest suddenly turned to serious discussions with our technical engineers. We had numerous enquiries from manufacturers that didn’t realise BIG KAISER products were available in the UK, some visitors didn’t realise that ITC was a UK manufacturer or that we do specials whereas some visitors couldn’t comprehend how extensive our portfolio of product lines has become. The fact that ITC is a UK manufacturer of standard and special tooling lines with fast-turnaround times has already won us business from MACH.”

“In the aftermath of MACH, we have measured our sales leads and there is no specific pattern or limit to the enquiries. We received significant leads from every corner of the UK from Scotland to the South East and they varied from automotive, oil & gas and aerospace OEMs to small subcontract job-shops. In the first week after the show, we have sold a range of solid carbide taps, drills, VariMill end mills and much more to a number of aerospace subcontractors. Additionally, we have just received a large order for BIG KAISER BBT30 collet chucks from a FANUC customer that needed high precision BBT collet chucks to complement their recent ROBODRILL purchase. With machine tool manufacturers like FANUC, Matsuura and now DMG Mori embracing the BBT face and taper spindle technology and with more end-users appreciating the benefits, ITC is the ‘one-stop’ solution provider for BIG KAISER technology.”


‘Buying British’ Message Wins New Business at MACH for ITC ‘Buying British’ Message Wins New Business at MACH for ITC

Taking on the services of Pulse-PR to form a strategy and structure to our marketing campaigns has been a
revelation to our business. It has improved our exposure, brand image and helped increase our lead generation.

Peter Ward, NTK's General Manager