Covid Reflection Provides Restructure Opportunity for ETG
12 July 2020
As an organisation, the Engineering Technology Group (ETG) has taken full advantage of the COVID-19 lockdown to reflect, review and re-structure its business model to create a more efficient, streamlined and resilient business model that will enhance service levels for new and existing customers.
In the last 12 months, the ever-evolving manufacturing business has acquired HK Technologies and also launched an entirely new brand of machine tools, both factors that have attributed to the re-structure. As a company, ETG has long been an amalgamation of numerous business divisions that have all operated without maximising the full opportunities of ‘group’ synergy. The restructure will be completed by the end of 2020 and will see recently acquired HK Technologies fully absorbed into the Engineering Technology Group.
Commenting upon the business restructure, Group Managing Director, Mr Martin Doyle says: “The reflective period of the pandemic has polarised our focus to streamline our business model whilst seeking opportunities to serve our customers better than ever before. With the arrival of the Vulcan brand of machines and the purchase of HK Technologies and its respective machine brands, the business model, the ETG philosophy and ethos was at risk of dilution. By absorbing HK Technologies and creating greater synergies across the Group, we can streamline administration, sales and service departments.”
“The resulting opportunities will create an energised sales force that has a solution for every manufacturing business. Now, our sales team will have complete access to the entire portfolio that includes everything from cost-effective to high-end machining, turning and grinding centre brands, EDM machines, 3D printing, automation, balancing systems, CAM and software solutions and clamping and workholding – all supported by service, spares and an engineering team that can deliver complete turnkey solutions. No other machine tool vendor caters for the industry as extensively as ETG. By amalgamating all business divisions, the opportunities are significant.”
The new structure will see individual sales, technical, service and spares departments become responsible for each of the HK Technology brands as well as existing product offerings. Concluding upon the Group restructure, Mr Doyle says: “Like most businesses, we have unfortunately had to make a number of redundancies to instigate the restructuring of our business model. Our agility and ability to respond at speed to customer requests in the future with regard to everything from dedicated service and application engineers to machine tool and ‘COMPLETE’ turnkey solutions will be significantly improved by this new business structure.”