Irish Machine Tool Open House Delivers Success

5 April 2012

The Open House held at Premier Machine Tools from 6-8th March to celebrate the opening of its new 3,500sq/ft showroom, proved a resounding success with a number of machines and ancilliary equipment being sold at the event. The event aimed at raising the profile of the Kildare based machine tool agent, generated significant interest in all the machine ranges the company supplies.

As Ireland's leading machine tool agent, Premier Machine Tool exhibited CNC turning centres from Tornos UK, CMM equipment from Zeiss, projectors and vision systems from Baty, Willemin mill/turn centres, Amsonic component cleaning systems, Style machining centres and Seco cutting tools. The diverse selection of product ranges drew in over 90 visitors to the three day event, which has resulted in 12 positive machine tool enquiries, the sale of one Style machining centre plus the sales of three Baty vision and projector systems.

As Premier's Managing Director, Mr Peter Dwyer comments: "There hasn't been a showing of such diverse machine tools in Ireland since the last Enquip exhibition in 2006. With an event that is backed up by in-house training and local applications and service support for all brands, Irish manufacturers were keen to see what we have to offer. There was significant interest in the 8-axis Willemin machining centres with turning capability and we have five live and positive enquiries for Tornos CNC turning centres. The interest in the Tornos Delta and Gamma machines came primarily from sliding head workshops and Subcontractors that are new to Tornos. This interest was based around the capabilities of the machines, the guide bushless operation for fixed and sliding head work and additionally the support network that we can offer as a company based in Ireland."

The event also delivered positive leads for the Zeiss and Nakamura brands. "Over the coming weeks, we will be working closely with the manufacturers to convert these leads into positive business. The event proved such a success for our suppliers and for Premier Machine Tools that we will be hosting another Open House in the Autumn to exhibit the machine tools that we couldn't show at this event.

The event has raised the profile of Premier Machine Tools, it has created an awareness in the Irish market of what we can offer in terms of products and the respective support and it has already yielded positive results for the machine tool manufacturers. This shows that our collaboration with machine tool suppliers and how we deliver our services to the end user is something that the Irish market is responding very well to," concludes Mr Dwyer.