Unicut Builds Brand at MACH 2012

2 May 2012

MACH 2012 got off to a flying start for Unicut Precision Ltd with the company winning subcontract manufacturing orders on the first day of the show, a momentum that was carried throughout the week with a huge level of high quality enquiries and orders being received from subcontract manufacturers and OEMs alike at the show.

Using the exhibition as the launch pad to promote its new website and new brand image, the Welwyn Garden City subcontract manufacturer developed a unique stand design that incorporated the company's new branding whilst communicating the message that the company offers the 'Perfect Manufacturing Environment' for subcontract turned parts services.

The eye catching stand and the 'Perfect Manufacturing Environment' theme to promote the company's ability to offer a complete service, paid dividends for the forward thinking business. The company's hard work on its brand and presence in the build up to the show undoubtedly set it apart from its counterparts in the BTMA Pavilion.

Commenting on the success of the event, Unicut Precision's Sales Director, Mr Stuart Lawson said: "Our team has worked tirelessly in the run-up to MACH to evolve our brand and image to specify that we are not just a turned parts manufacturer, but a complete solution provider. We provide the 'complete service' and this is credit to the company's investment in targeted machining cells with high specification multi-axis machine tools, a fully equipped assembly department and a packaging department. This is complemented by an exemplary quality control department and highly skilled staff that enable Unicut to deliver the 'Perfect Manufacturing Environment' that meets all the demands of the customer."

"Our innovative approach at MACH portrayed this image perfectly and we undoubtedly reaped the rewards of our hard work. Stand visitors were keen to learn what we could offer, and when we highlighted our investment, capability and service levels, the orders and enquiries soon followed. More prominent was the enquiries and orders from large OEM's that demand high quality and impeccable service levels, which is supported most importantly by continuity of supply. As our facility is set-up to guarantee continuity of supply for OEMs and customers demanding continuous and sporadic batch production and assembly, our enquiry level from this element of MACH visitors was exceptional."

The company also ran a fishing competition on its stand for visitors to win a bottle of champagne. Unicut would like to congratulate Mark Peach from Finishing Brands UK Ltd on achieving the highest score in the fishing game and winning the overall competition.